Meesho's Founders Took ₹1,409 Cr in FY25. FY24 They Took ₹7 Cr.

Meesho revenue, PAT, debt and cash flow, from the Standalone audited financial statements FY2025 and annual return FY2025, Meesho Limited.

₹1,409 Cr
Combined founder remuneration (FY25)
₹1,084 Cr
Vidit Aatrey (Whole-Time Director)
₹325 Cr
Sanjeev Kumar (Whole-Time Director)
193x
FY25 vs FY24 combined multiple
5 min read  ·  Financial deep dive
What the numbers actually say11 metrics
MetricReported(Narrative)Economic Reality
Vidit Aatrey total (FY25)₹1,084.01 Crgross ₹5.39 Cr + stock/equity ₹500.63 Cr + others ₹577.99 Cr
Sanjeev Kumar total (FY25)₹324.73 Crgross ₹4.73 Cr + stock/equity ₹163.29 Cr + others ₹156.71 Cr
Combined FY25₹1,408.74 Crgross ₹10.12 Cr + stock/equity ₹663.93 Cr + others ₹734.70 Cr
Combined FY24₹7.28 Crgross ₹5.28 Cr + others ₹2.00 Cr
Combined FY23₹4.74 Crgross only
Combined FY22₹4.58 Crgross only
Combined FY21₹1.80 Crgross only
FY25 vs FY24 multiple193xcombined founder comp jumped 193 times year on year
FY25 net loss (context)₹3,883 Crfounder comp is 36% of the reported loss
FY25 operating cash flow (context)+₹543 Crthe underlying operating business generated cash
FY25 share-based payments (cash flow)₹856 Cr non-cashbridges most of the equity component in OCF calc

The Six-Year Read on Founder Compensation

Meesho's annual returns across FY20 to FY25 make the FY25 event visible only by comparison.

Combined founder remuneration, FY20 → FY25Vidit Aatrey + Sanjeev Kumar, per annual return managerial-remuneration schedule

FY2020

₹2.10 Cr

gross only; Aatrey ₹1.03 Cr + Kumar ₹1.07 Cr

FY2021

₹1.80 Cr

gross only; Aatrey ₹0.90 Cr + Kumar ₹0.90 Cr

FY2022

₹4.58 Cr

gross only; Aatrey ₹2.28 Cr + Kumar ₹2.30 Cr

FY2023

₹4.74 Cr

gross only; Aatrey ₹1.97 Cr + Kumar ₹2.77 Cr

FY2024

₹7.28 Cr

gross ₹5.28 Cr + others ₹2.00 Cr

FY2025

₹1,408.74 Cr

gross ₹10.12 Cr + stock/equity ₹663.93 Cr + others ₹734.70 Cr

For six years the number stayed in the ₹2-7 Cr range, which is unremarkable for co-founder CEOs of a company at this revenue scale. In FY25 the number moved to ₹1,409 Cr, a 193x jump on the prior year, with the increase concentrated entirely in the stock/equity and 'other' buckets. Cash salary went from ₹5.28 Cr to ₹10.12 Cr, a normal ~2x increase for a company scaling toward IPO.

What Drove the Jump

The composition points cleanly to a pre-IPO event. Three signals from the annual return disclosure:

Stock/equity of ₹664 Cr. Under Indian Accounting Standards (Ind AS) 102, ESOPs and equity awards are recognised as an expense at fair value over the vesting period. For awards that vest on a liquidity event, the entire accumulated fair value is recognised when the event triggers. Meesho listed on Indian exchanges in May 2026, which is FY26. The FY25 filing (year ending March 2025) captures the employee stock option plan (ESOP) charge for awards that vested during FY25 or that were recognised in anticipation of the certainty of the listing event. The annual cash flow statement corroborates: share-based payments of ₹856 Cr recognised as a non-cash P&L charge (the founder ESOP is the majority of this line).

'Other' of ₹735 Cr. This category is not disaggregated in annual return. Typical inclusions are: retention grants and one-time cash bonuses paid on hitting IPO milestones; deferred-compensation payouts crystallized at a valuation event; perquisites tied to founder-executive status. The magnitude is unusual and represents the majority of the FY25 total. Without note-level disclosure it is not possible to attribute the 'other' component to a specific instrument, but the timing (immediately pre-IPO) and the size (comparable to the equity component) are consistent with a coordinated founder-payout structure.

Cash salary of ₹10.12 Cr. Normal. This is what the founders would have taken absent the crystallization event. It represents 0.7% of the total FY25 comp; the other 99.3% is one-time equity and 'other'.

What the timing supports

The FY25 jump aligns with the pre-IPO calendar, not with operating performance

Meesho filed its DRHP (Draft Red Herring Prospectus) in mid-2025 and listed on Indian exchanges in May 2026. The FY25 audit covers the year in which the IPO calendar was set and the pre-IPO ESOP restructuring took place.

For a company preparing to list, several things typically happen in the audit year immediately before listing:

  • Founder ESOP grants that had been outstanding for years vest in full (accelerated vesting on IPO)
  • Retention and 'stay' grants issued during the multi-year DRHP process crystallize
  • Employee ESOP pools are increased and re-priced to align with the pre-IPO valuation
  • Deferred-comp arrangements structured during earlier funding rounds mature

All of these produce a non-cash P&L expense in the vesting year, offset by an equity credit that appears as share-based-payment adjustments in the cash flow statement. The reported PAT falls; the OCF is unaffected.

Meesho's FY25 audit shows exactly this shape: ₹3,883 Cr PAT loss with ₹4,426 Cr of PAT-OCF gap. Founder comp of ₹1,409 Cr is the visible portion of this gap; broader employee ESOPs add another ~₹200 Cr; deferred-tax reversal of ₹2,487 Cr bridges the rest.

What the FY26 audit will show: if operating momentum continues and the pre-IPO crystallization does not recur, the FY26 PAT will be closer to the FY24 baseline (~₹300 Cr loss or better) rather than the FY25 headline of ₹3,883 Cr. Founder comp should normalize back to the ₹5-15 Cr range for annual salaries plus post-IPO ongoing equity grants. If FY26 shows founder comp still elevated, it becomes a separate signal about post-IPO governance philosophy.

The Broader Read

For six years, Meesho's founders drew ₹1 to ₹7 Cr per year combined. In FY25 they drew ₹1,409 Cr. The audit records the composition and the timing. The trigger is the IPO, not the operating year.

UnpopularVoice editorial read
Key Takeaways6 points
1Meesho Limited filed its FY25 annual return in January 2026. The managerial-remuneration schedule discloses two whole-time directors: Vidit Aatrey and Sanjeev Kumar.
2FY25 combined founder remuneration: ₹1,408.74 Cr. Vidit Aatrey ₹1,084.01 Cr, Sanjeev Kumar ₹324.73 Cr.
3Composition: ₹10.12 Cr gross salary, ₹663.93 Cr stock/equity, ₹734.70 Cr 'other', ₹0 commission. Only 0.7% is cash salary.
4For calibration, the same disclosure four prior years: FY21 ₹1.80 Cr, FY22 ₹4.58 Cr, FY23 ₹4.74 Cr, FY24 ₹7.28 Cr. FY25 is 193x FY24.
5The trigger, based on timing and composition: pre-IPO ESOP and equity-award crystallization ahead of the May 2026 IPO listing. The 'other' component of ₹735 Cr is not disaggregated in the annual return.
6For context, Meesho's FY25 reported net loss was ₹3,883 Cr. Founder remuneration is 36% of the loss. Meesho's FY25 operating cash flow was +₹543 Cr.

About the author

ParthSarthy P

Founder & Editor, UnpopularVoice

ParthSarthy P reads what the audit says, not what the press release claims. He writes forensic teardowns of Indian startups on UnpopularVoice, starting with the balance sheet and ending where the numbers stop.