D2C

Fresh2Home · AOC-4 XBRL Standalone Financial Statements FY2025, FreshToHome Foods Private Limited (Fresh2Home India entity)

Fresh2Home's Indian standalone filing shows revenue of ₹421 Cr against reported cost of goods of ₹481 Cr in FY2025. The accounting structure presents a gross-cost gap. The standalone audit, taken alone, doesn't explain whether this is a unit-economics problem, an intentional pricing posture, a classification artefact, or some combination. The net loss of ₹146 Cr is real and structural either way; the cause sits one layer deeper than the standalone numbers reveal.

Plum (Pureplay Skin Sciences) · AOC-4 XBRL Standalone Financial Statements FY2025, Pureplay Skin Sciences (India) Private Limited (Plum)

Plum's parent (Pureplay Skin Sciences) reported FY2025 net profit of ₹24.72 Cr, swinging from a loss of ₹84.10 Cr in FY2024. Revenue grew 23% to ₹402 Cr. Advertising fell. No fresh capital was raised. Net worth rose ₹26 Cr from operations alone. The turnaround is clean.

mCaffeine · AOC-4 XBRL Standalone and Consolidated Financial Statements FY2025, PEP Technologies Private Limited (mCaffeine)

mCaffeine reported FY2025 standalone profit of ₹2 Cr (vs -₹85 Cr loss). Consolidated loss compressed 81% to ₹18 Cr. The driver wasn't revenue scale (revenue grew 23%) but advertising discipline (cut ₹37 Cr) and operating cost reduction. The turnaround is real. The net worth cushion at the group level isn't.

Purplle · AOC-4 XBRL Standalone and Consolidated Financial Statements FY2025, Manash Lifestyle Private Limited (Purplle)

Purplle (Manash Lifestyle) doubled consolidated revenue to ₹1,367 Cr while keeping advertising spend flat at ₹218 Cr. Losses compressed 44%. Ad-to-revenue ratio nearly halved (31% to 16%). The standalone parent turned profitable. The cost of acquiring customers stopped scaling with revenue.

Pilgrim · AOC-4 XBRL Standalone Financial Statements FY2025, Heavenly Secrets Private Limited (Pilgrim)

Pilgrim doubled revenue in FY2025 to ₹408 Cr. The loss almost tripled, from ₹26 Cr to ₹69 Cr. Advertising hit 57% of revenue. The category supports premium gross margins. The acquisition cost is consuming all of them, plus more.

Renee · AOC-4 XBRL Standalone and Consolidated Financial Statements FY2025, Renee Cosmetics Private Limited

Renee Cosmetics earned ₹312 Cr in FY2025. It spent ₹152 Cr on advertising, 48.8% of revenue. Revenue grew 63%; loss barely compressed. The gross margin is healthy. The bill for buying customers is what's holding profitability back.

SuperTails · AOC-4 XBRL Standalone Financial Statements FY2025, Pets Centric Private Limited

SuperTails (Pets Centric Private Limited) reported FY2025 standalone revenue of ₹120.43 Cr, up 72.8% from ₹69.69 Cr. Net loss tripled from ₹9.11 Cr to ₹29.97 Cr. Advertising and promotion expense grew 14.7x to ₹12.27 Cr. Operating cash burn was ₹15.65 Cr. Cash on hand at year-end: ₹23 lakh.

UpperCase · AOC-4 Standalone Financial Statements FY2025, Acefour Accessories Private Limited

UpperCase (Acefour Accessories Private Limited) reported FY2025 standalone revenue of ₹83.13 Cr, up 33.7% from ₹62.18 Cr. Net loss was ₹35.27 Cr, doubling from ₹17.56 Cr. Loss as a percentage of revenue worsened from 28% to 42%. The company carries zero borrowings and raised approximately ₹63 Cr in fresh equity during the year.

Licious · AOC-4 XBRL Standalone Financial Statements FY2025, Delightful Gourmet Private Limited

Licious is no longer chasing growth. It is restructuring to survive. FY2025 standalone revenue was ₹774.91 Cr, up just 13%. Net loss compressed from ₹294.48 Cr to ₹210.29 Cr, but the path was cost cuts, not scale: employee costs fell 18%, advertising fell 25%, and ₹73 Cr of debt was repaid. The cash balance at year-end was ₹7.44 Cr.