Super Money/FINTECH / INSURANCE & FINANCIAL PRODUCTS DISTRIBUTIONUpdated: April 2026

Rs 93.97 Cr Earned. Rs 147.81 Cr Lost. The Filing Behind Flipkart's Super Money.

Rs 93.97 Cr
Total income FY2025
Rs 147.81 Cr
Net loss FY2025
Rs 2.57
Spent per Re 1 earned
UnpopularVoice Editorial12 min read  ·  Financial deep dive
What the numbers actually say5 metrics
MetricReported(Narrative)Economic Reality
Total IncomeRs 93.97 CrFY2025
Net LossRs 147.81 CrFY2025
Cost per Re 1 EarnedRs 2.57Implied from filing
FY2024 LossRs 20.54 CrYear prior
Loss Growth YoY7.2xFY2024 → FY2025
3 Things That Matter

What this filing actually shows

  • Rs 93.97 Cr income. Rs 147.81 Cr loss. Super Money spent Rs 2.57 for every Re 1 it earned in FY2025.
  • Costs are worsening, not improving, at scale. Revenue grew 4.8x from FY2024. Losses grew 7.2x.
  • The legal entity is an AR startup Flipkart acquired and left dormant. It recorded Rs 0 in revenue for all of FY2023 before relaunching as a fintech.

Rs 94 Cr Earned. Rs 148 Cr Lost. What the Filing Shows.

Super Money is presented in the market as Flipkart's financial products platform - a place to buy insurance, take loans, apply for credit cards. What the filing shows is a company that earned Rs 93.97 Cr in FY2025 and lost Rs 147.81 Cr doing it. Implied total costs are approximately Rs 241.78 Cr against Rs 93.97 Cr of income.

The core insight

This is a business spending Rs 2.57 for every Re 1 it earns. The gap between income and loss has widened, not narrowed, as the company scaled.

Key MetricsFY2025

Total Income

Rs 93.97 Cr

FY2025

Net Loss

−Rs 147.81 Cr

FY2025

Cost per Re 1 Earned

Rs 2.57

implied total expenses ÷ total income

FY2024 Revenue

Rs 19.45 Cr

prior year for comparison

FY2024 Loss

Rs 20.54 Cr

prior year baseline

Loss Growth FY24→FY25

7.2x

revenue grew 4.8x, losses grew 7.2x


What the Numbers Show

This entity did not exist as a fintech company in any meaningful sense until FY2024. Two years before that, its revenue was zero. Three years before, its revenue was Rs 2.45 Cr - from augmented reality software, not financial products.

MetricFY2021 (Scapic)FY2023 (Dormant)FY2024 (Launch)FY2025 (Scale-up)
Revenue from Ops (Rs Cr)2.45019.45 -
Total Income (Rs Cr)2.52020.3093.97
Net Loss (Rs Cr)-0.97-0.08-20.54-147.81
Total Expenses (Rs Cr)3.490.0740.84~241.78
Total Assets (Rs Cr)1.490.2082.71 -
Cash & Equivalents (Rs Cr)1.140.0270.61 -

Source: Annual filings with Registrar of Companies. FY2025 total expenses are inferred from total income minus net loss. FY2021 and FY2023 reflect the Scapic Innovations era. FY2025 balance sheet not available in structured form from the XBRL filing.

Income vs Net Loss - FY2024 to FY2025 (Rs Cr)

Revenue grew 4.8x. Losses grew 7.2x. The gap between what the company earns and what it spends has widened at scale.

Rs 20.3
FY24 Income
Rs 20.54
FY24 Loss
Rs 93.97
FY25 Income
Rs 147.81
FY25 Loss

Rs Spent Per Re 1 Earned - Cost Efficiency Over Time

A ratio above 1 means the company spends more than it earns. At Super Money, the ratio is getting worse as it scales.

1.38
FY21 (Scapic)
2.01
FY24 (Launch)
2.57
FY25 (Scale-up)

In FY2024, the entity raised Rs 74.78 Cr from financing activities - almost entirely a capital injection from Flippay Private Limited (Singapore), which owns 100% of the company. That capital funded FY2024 operations: Rs 40.84 Cr in expenses to generate Rs 20.30 Cr in income, burning Rs 20.54 Cr.

In FY2025, the scale-up accelerated. At Rs 147.81 Cr in net losses, the parent would have needed to provide capital of comparable or greater size to keep the operation running. No structured FY2025 cash flow data was available in the filed XBRL, but the arithmetic is clear.


What These Numbers Actually Mean

01
Red Flag

FY2024 cost base: Rs 40.84 Cr to earn Rs 20.30 Cr. FY2025 appears worse.

In FY2024, the entity spent Rs 19.74 Cr on employees and Rs 20.99 Cr in other expenses - a total of Rs 40.84 Cr - to earn Rs 20.30 Cr in total income. Employee costs alone nearly equalled total revenue. Other expenses, likely dominated by customer acquisition, partner commissions, technology, and regulatory compliance, slightly exceeded employee costs. By FY2025, the implied cost structure had widened: Rs 2.01 spent per Re 1 earned in FY2024, worsening to Rs 2.57 by FY2025. The cost base is scaling faster than income.

02
Structural Issue

Revenue grew 4.8x. Losses grew 7.2x. The gap is widening, not narrowing.

If a business is moving towards efficiency as it scales, you would expect losses to grow more slowly than revenue. The reverse is true here. For every rupee of incremental income added in FY2025, considerably more than a rupee of additional cost appears to have been added. The path to break-even is not visible from the filing.

03
Watchpoint

The entity still files as a software company. Its business is entirely fintech.

The NIC code declared in the FY2025 filing is 9983: Developing application software, with 100% of turnover attributed to this category. The entity's actual business - insurance distribution, loan origination, and credit product distribution under the Super Money brand - is not reflected in its regulatory classification. This is not unusual for fast-pivoting acquisitions where administrative filings lag operational reality. But it creates a material distinction: anyone searching for this entity in MCA records would find a software company, not a fintech distributor burning Rs 148 Cr a year.

04
Open Question

Heavy spending at launch is not unusual. The unit economics question remains open.

Insurance distribution and financial product marketplaces structurally require upfront investment in customer acquisition, regulatory infrastructure, and insurer partnerships. The Rs 147.81 Cr loss in FY2025 is in part a signal of aggressive growth spend, not purely operational inefficiency. The question the filing cannot answer - but which matters most for anyone evaluating this business - is whether each customer acquired at these costs will generate returns over their lifetime that justify the outlay. That data does not sit in an RoC filing.


The AR Startup That Became a Fintech

Origin: Augmented reality, 2017

The legal entity behind Super Money is Scapic Innovations Private Limited, incorporated in Karnataka on April 10, 2017. Its original founders - Ajay Ponna Venkatesha and Varahur Kannan Sai Krishna - built Scapic as an augmented reality developer platform: tools that let businesses deploy AR experiences without deep engineering teams.

By FY2021, Scapic had reached Rs 2.45 Cr in revenue - a reasonable trajectory for an early-stage deep-tech startup. The cap table at that point included Speciale Invest Fund I, Axilor Capital, Pratithi Investment Trust, and several individual angels, alongside the two founders.

Acquisition: Flipkart, FY2022

Flipkart Internet Private Limited acquired the company. By FY2022, Flipkart Internet held 99.997% of Scapic's equity. The original founders no longer appear on the shareholder list.

Dormancy: Rs 0 revenue, FY2023

What followed is unusual even by startup acquisition standards. The entity went completely dormant. FY2022 revenue: Rs 87,472. FY2023 revenue: Rs 0. Not restructuring. Not pivoting. Zero declared revenue from operations for an entire financial year.

Relaunch: Super Money, FY2024

In FY2024, Super Money launched. The same legal entity, with the same CIN, began recording Rs 19.45 Cr in revenue from insurance and financial product distribution. The transition from AR software developer to fintech platform happened inside one legal entity, invisibly to anyone relying on brand communication alone.

One CIN. Four identities.

2017

Scapic Innovations incorporated

AR developer platform. Founders: Ajay Ponna Venkatesha, Varahur Kannan Sai Krishna.

2021

Rs 2.45 Cr revenue

Peak AR-era revenue. Backed by Speciale Invest, Axilor Capital, Pratithi Investment Trust.

2022

Flipkart acquires Scapic

Flipkart Internet holds 99.997%. Founders exit the cap table. Revenue drops to Rs 87,472.

2023

Complete dormancy

Rs 0 in revenue from operations for the entire financial year.

2024

Super Money launches

Same CIN. New business. Rs 19.45 Cr revenue from insurance and financial product distribution.

2025

Rs 93.97 Cr income. Rs 147.81 Cr loss.

4.8x revenue growth. 7.2x loss growth. Ownership transferred to Flippay Pte Ltd, Singapore.


The Walmart Connection

Who owns Super Money

By FY2024, ownership had transferred from Flipkart Internet Private Limited (India) to Flippay Private Limited, Singapore. The nominee shareholder is Flipkart India Private Limited, holding one share. Effective ownership is 100% Flippay.

Flippay Private Limited is a Singapore-incorporated entity in the Walmart-Flipkart holding structure. Walmart acquired a controlling stake in Flipkart in 2018. The financial services arm - now including Super Money - sits under the Singapore holding structure, not under the Indian domestic Flipkart entity.

Why this structure matters

Two implications follow from the Singapore holding arrangement. First, capital injections of the size required to sustain Rs 147.81 Cr in annual losses flow through an offshore parent. Super Money does not need to raise from Indian investors or the VC market. It draws from Walmart's capital allocation to Flipkart. Second, operating under a Singapore holding entity suggests this is being positioned as part of Flipkart's global financial services infrastructure, not merely a domestic product feature.

The capital question

The operative question is not whether Super Money will run out of money. With Walmart as the ultimate parent, it will not. The question is what commercially viable benchmarks - on revenue per user, loss ratios, or market share - the operation is expected to hit before Walmart's capital allocation to this entity is reconsidered.


Cash Flow and Capital

In FY2024, the operating cash outflow was Rs 4.92 Cr - modest against the reported loss of Rs 20.54 Cr. The gap is explained largely by non-cash items and working capital movements. Cash from financing activities was Rs 74.78 Cr, which brought total cash on the balance sheet to Rs 70.61 Cr by end of FY2024.

Cash Flow Pattern, FY2024 (Rs Cr)

Parent injected Rs 74.78 Cr; operations consumed Rs 4.92 Cr

Rs -4.92
Operating
Rs 0.72
Investing
Rs 74.78
Financing

With Rs 147.81 Cr in net losses for FY2025 against a starting cash balance of Rs 70.61 Cr, the entity required a fresh capital infusion - likely in the range of Rs 80 Cr to Rs 150 Cr or more - during FY2025 to remain operational. Structured cash flow data for FY2025 was not available in the filed XBRL. Based on available disclosures, the parent appears to have provided substantial additional equity capital during FY2025 to sustain operations.


Who Runs This

Prakash Sikaria is listed as Whole-time Director (DIN: 03511668). Sikaria previously held roles at ClearTrip and Flipkart before taking operational lead of the Super Money entity.

Ritesh Tibrewala is listed as Director. Sandeep Sambhu Srithodi ceased as Director on April 17, 2024.

The founders of the original Scapic entity - Ajay Ponna Venkatesha and Varahur Kannan Sai Krishna - do not appear anywhere in the current filings. Their exit from the cap table preceded the Super Money launch entirely. The entity they built is now fully inside Walmart's corporate structure.

Bulls Would Argue

The bear case misses what Flipkart's distribution moat could be worth.

A fair reading of this filing has to account for what it cannot measure. The bull case for Super Money rests on three arguments:

1. This is an investment phase, not a structural cost problem. Insurance distribution and loan origination require upfront spend on regulatory licences, insurer partnerships, and customer acquisition before the unit economics can show up. The Rs 147.81 Cr loss is partly the cost of building infrastructure that has a long payback period. Comparing FY2025 costs against FY2025 revenue misses future cohort value.

2. Flipkart's distribution moat is not reflected in the P&L. Super Money sits inside one of India's largest e-commerce ecosystems. The cost of customer acquisition for a standalone fintech would be substantially higher than for an embedded product on the Flipkart app. That embedded advantage does not appear as a line item, but it likely compresses CAC meaningfully.

3. Cross-sell economics may improve materially. A user who buys insurance via Super Money is a known Flipkart customer with transaction history. That data advantage could generate higher conversion rates on credit products over time, improving the return on current acquisition spend.

The filing cannot confirm or deny any of these arguments. What it can confirm is that the cost-to-income ratio is currently 2.57 and worsening. Both things can be true simultaneously.

Reality Check Score

Super MoneyFY2025

Three dimensions. Independent analysis. No affiliation.

Growth Quality

2/10

4.8x income growth is real but follows two years of near-zero revenue. Losses grew 7.2x - costs are scaling faster than income. The cost-to-income ratio worsened from FY2024 to FY2025.

Sustainability

3/10

As a standalone business, spending Rs 2.57 to earn Re 1 is not sustainable. As a Walmart-funded initiative, capital is not the immediate constraint. The question is what benchmarks trigger a reallocation decision.

Profitability Path

1/10

No path visible from the filing. Implied total expenses of Rs 241.78 Cr against Rs 93.97 Cr income means the company spends more than it earns at current scale. Unit economics and CAC/LTV data are not disclosed in RoC filings.

Verdict: The FY2025 filing shows Rs 93.97 Cr in income and Rs 147.81 Cr in losses on a cost-to-income ratio that widened as the platform scaled. This is Walmart's India fintech experiment, operating through a repurposed AR startup's legal entity.

Investor Lens

Heavily capitalised, pre-profitability, no disclosed path to break-even.

The entity does not need the capital markets - it draws directly from Walmart's allocation to Flipkart. For any investor benchmarking Indian fintech, the filing does not disclose gross premium, transaction volumes, or per-product margins. What it does disclose: earning Rs 1 currently requires Rs 2.57 in costs. Until that ratio reverses, this is a bet on future leverage from a dominant distribution position, not current unit economics.

Operator Lens

Costs are scaling faster than revenue. The FY2024 to FY2025 trajectory suggests investment mode, not efficiency mode.

In FY2024, Rs 2.01 was spent per Re 1 earned. In FY2025, that widened to Rs 2.57. An operator building toward sustainable margins would expect this ratio to improve as the platform scales. The reverse pattern suggests the company is still in heavy customer acquisition and infrastructure build-out - not yet harvesting from the base it is building. The key question for the next filing cycle is whether operating leverage is beginning to show.

Positive Signal

4.8x revenue growth in one year from a standing start is a real commercial signal.

Following two years of near-zero revenue, Super Money grew from Rs 20.30 Cr to Rs 93.97 Cr in total income in a single year. That rate of growth, even from a low base, indicates genuine product-market traction in insurance and financial product distribution. The Flipkart ecosystem likely provides meaningful distribution advantages that a standalone fintech would not have. The growth signal is real - the question is whether the cost of acquiring that growth is being managed or is still undisciplined.


Share This

On X:

Flipkart's Super Money. FY2025. Rs 94 Cr earned. Rs 148 Cr lost. Rs 2.57 spent per Re 1. The legal entity? An AR startup. Zero revenue in FY2023. Same CIN. Different business. Filing tells a different story.

On Reddit / communities:

Super Money is legally Scapic Innovations Private Limited - an AR startup founded in 2017, acquired by Flipkart, and left completely dormant (literally Rs 0 revenue in FY2023) before being relaunched as Flipkart's insurance and fintech platform. FY2025: Rs 93.97 Cr income, Rs 147.81 Cr loss. Losses grew 7.2x while revenue grew 4.8x. The full breakdown is in the article.

For LinkedIn:

A case study in how Indian startup acquisitions sometimes work: the legal entity behind Super Money (Scapic Innovations Pvt Ltd) reported Rs 0 in revenue for FY2023. By FY2025, the same CIN reported Rs 93.97 Cr in income - and Rs 147.81 Cr in losses. Revenue grew 4.8x year-on-year. Losses grew 7.2x. Ownership transferred from Flipkart Internet (India) to Flippay Pte Ltd (Singapore, Walmart-controlled). The filing tells a different story than the brand does.


Transparency Layer — What We Know vs. What We Infer

Claim in ArticleTypeBasis
Rs 93.97 Cr total income in FY2025Filed FactFiled P&L with Registrar of Companies, FY2025 (AOC-4 XBRL, filed November 2025, CIN U72900KA2017PTC102142)
Rs 147.81 Cr net loss (PAT) in FY2025Filed FactFiled P&L with Registrar of Companies, FY2025 (AOC-4 XBRL, filed November 2025)
Implied total expenses of approximately Rs 241.78 Cr in FY2025EstimateTotal income (Rs 93.97 Cr) plus net loss (Rs 147.81 Cr). A direct expenses line was not available in structured form from the FY2025 XBRL filing
Rs 2.57 spent per Re 1 earned in FY2025EstimateImplied total expenses divided by total income, derived from the two confirmed figures above
Revenue grew 4.8x and losses grew 7.2x from FY2024 to FY2025Filed FactFY2024 revenue Rs 19.45 Cr, loss Rs 20.54 Cr from structured XBRL filing; FY2025 total income Rs 93.97 Cr, loss Rs 147.81 Cr
The entity recorded Rs 0 in revenue in FY2023Filed FactFiled FY2023 P&L shows revenue from operations of Rs 0 and total income of Rs 0
Ownership transferred from Flipkart Internet Pvt Ltd (India) to Flippay Pvt Ltd (Singapore)Filed FactFY2022 and FY2023 MGT-7 shareholder lists show Flipkart Internet Private Limited at 99.997%; FY2024 and FY2025 MGT-7 lists show Flippay Private Limited (Singapore) at 100%
Flippay Private Limited is a Walmart-controlled entityInferenceConsistent with publicly known Flipkart-Walmart corporate structure. Not verifiable from RoC filings alone
Rs 74.78 Cr financing inflow in FY2024 reflects a Flippay capital injectionInferenceCash from financing activities is Rs 74.78 Cr in FY2024; the shareholder list shows 100% Flippay ownership with no external equity raises. Consistent with parent equity infusion
Prakash Sikaria is the operational lead for Super MoneyFiled FactListed as Whole-time Director in the filed MGT-7 with DIN 03511668

A Note on This Data

The financial figures in this article are sourced from annual statements filed with the Registrar of Companies (RoC) under the Ministry of Corporate Affairs, public documents accessible to any Indian citizen under the Companies Act, 2013. The legal entity name on all filings is Scapic Innovations Private Limited (CIN: U72900KA2017PTC102142). The brand name Super Money is used throughout for readability.

Where FY2025 balance sheet and cash flow data were not available in structured form from the XBRL filing, those figures are noted as unavailable rather than estimated. Implied total expense figures for FY2025 are derived from the two confirmed figures - total income and net loss - and are flagged in the Transparency Layer above.

This analysis is based on publicly available information and reasonable interpretation of filed data. It does not reproduce original documents. Where disclosures are limited, the article includes analytical inferences, clearly flagged with language such as "appears to be", "the filing suggests", or "based on available disclosures." This article is for informational purposes only. It is not investment advice, not a recommendation to buy or sell any security, and not a report of any SEBI-registered research analyst. UnpopularVoice is an independent publication.

Key Takeaways3 points
1Super Money's legal entity is Scapic Innovations Private Limited - an AR startup incorporated in 2017, acquired by Flipkart, and repurposed as its fintech arm. The NIC code in the FY2025 filing still says 'Developing application software'.
2Total income in FY2025 was Rs 93.97 Cr. Net loss was Rs 147.81 Cr. The company spent Rs 2.57 for every Re 1 it earned. Revenue grew 4.8x from FY2024. Losses grew 7.2x.
3The entity is 100% owned by Flippay Private Limited, Singapore - a Walmart-controlled holding vehicle. Capital is not the constraint. Whether the unit economics can ever support the cost base being built is the open question.