Eight Brands. One Year. ₹1,230 Cr Out the Door.

The Good Glamm Group revenue, PAT, debt and cash flow, from the The FY22 acquisition programme at Sanghvi Beauty & Technologies Private Limited (The Good Glamm Group), reconstructed from subsidiary schedules, audited cash flow statements, and share allotment records..

6 min read  ·  Financial deep dive

Most acquisitions in Indian consumer-internet happen slowly. A brand aggregator will typically add one or two portfolio companies per year, digest each, then move to the next. The Good Glamm Group did not do that.

Between April 2021 and March 2022, one financial year, the parent entity Sanghvi Beauty & Technologies Private Limited acquired eight subsidiaries. In the same year, its balance sheet grew 8.4x, its financing activities pulled in ₹1,730 Cr, and its investing activities pushed out ₹1,230 Cr. Two years later, the parent was in corporate insolvency proceedings.

The annual return subsidiary schedules and the annual cash flow statements together fix the exact shape of the acquisition programme. This piece walks through the timeline the filings support.

FY21 close: still a single brand

The annual return filed for the year ending 31 March 2021 records zero subsidiaries at Sanghvi Technologies Private Limited (the entity's earlier legal name). Standalone revenue from operations that year was ₹44.61 Cr. Net worth was ₹179.9 Cr. Assets were ₹215.2 Cr.

At the close of that year, the entity was a single-brand D2C business. It had raised capital, but the raised capital was sitting on the balance sheet or funding operating losses. Nothing had been deployed into acquisitions.

FY22: the year the strategy changed

Then it changed. Across the financial year ending 31 March 2022, Sanghvi Technologies transformed into Sanghvi Beauty & Technologies (the name change is captured in the entity's name-history field), and by close of the year the annual return records eight subsidiaries where twelve months earlier there had been none.

The full list of subsidiaries at 31 March 2022 close, as filed in the annual return:

SubsidiaryCINOwnership %TypeConsumer Brand Behind It
LUXEVA INDIA PVT LTDU74140PN2015FTC221378100%SubsidiaryMyGlamm international operations
INFOMOKO TECHNOLOGY PVT LTDU72200MH2014PTC253154100%SubsidiaryPOPxo tech platform (later amalgamated into parent)
ST BOTANICA BEAUTY PVT LTDU24299PN2021PTC202340100%SubsidiarySt. Botanica ayurvedic haircare and skincare
AMISHI CONSUMER TECHNOLOGIES PVT LTDU74999DL2016PTC30144081%SubsidiaryPOPxo Beauty commerce operations
SIRONA HYGIENE PVT LTDU74999DL2015PTC28200151%SubsidiarySirona feminine hygiene, menstrual cups, intimate care
SCOOPWHOOP MEDIA PVT LTDU74900PN2013PTC226234100%SubsidiaryScoopWhoop digital media platform
SYSCOM ORGANIC WORLD PVT LTD-51%SubsidiaryThe Moms Co organic baby and mom-focused products
SANGHVI BEAUTY & TECHNOLOGIES INTERNATIONAL PTE LTD-100%SubsidiarySingapore-registered international arm

Subsidiary schedule from the annual return filed for FY2022 (year ending 31 March 2022). Source: public records.

The consumer-facing portfolio that the world came to know as The Good Glamm Group was assembled inside these twelve months.

The cash-flow evidence

The annual cash flow statement for FY22, filed as part of the audited standalone financial statements, records the movements that funded the transformation.

Cash flow lineFY2022 (₹ Cr)FY2021 comparison (₹ Cr)What this represents
Net cash from financing activities+1,730.0+172.1Fresh equity + debt raised in the year
Net cash from investing activities-1,230.0-7.5Acquisition consideration + related investments
Net cash from operating activities-303.3-52.4Consumed by operating losses + working capital
Proceeds from borrowings+20.00Debt component of the funding

Standalone cash flow statement, Sanghvi Beauty & Technologies Pvt Ltd, FY2022 with FY2021 comparative. Source: audited standalone financial statements filed in public records.

The financing inflow of ₹1,730 Cr is the largest single-year capital raise in the entity's history. Financing inflows in the four prior years (FY18, FY19, FY20, FY21) totalled roughly ₹380 Cr combined. FY22 alone was 4.5x the sum of those four years.

The investing outflow of ₹1,230 Cr is what left as consideration for the acquired subsidiaries and the intercompany investments booked to finalise each transaction. The comparative in FY21 (-₹7.5 Cr) is essentially routine capex on internal operations. There were no material acquisitions in the prior year.

The gap between financing inflow (₹1,730 Cr) and investing outflow (₹1,230 Cr), a residual of about ₹500 Cr, funded the FY22 operating cash burn of ₹303 Cr and left roughly ₹200 Cr as working-capital and cash buffer.

The share-issuance evidence

The share allotment index, the list of every share allotment filed with the corporate registrar, records unusual density during FY22 and the surrounding period. The 24 months from January 2021 through December 2022 saw more than 50 separate share allotment filings. Multiple allotment events per month were common.

The distribution of these filings clusters around a small number of anchor months:

Monthshare allotment filings recordedInterpretation
March 20213Pre-programme fundraise closes
April-June 20213Early aggregator seed funding
August 20216Acquisition-linked share issuances
September 20213Continued acquisition consideration issued in shares
October-November 20215Continued fund + acquisition activity
December 20215Year-end round
January-March 20226Q4 acquisitions
Full FY22 total28Compared to 4 filings in FY18 and 1 filing in FY19

share allotment filings density by month, drawn from the entity's share allotment filings index. Filings during acquisition years are frequently used to issue shares to selling shareholders of acquired subsidiaries as part-consideration.

Twenty-eight allotment events in one financial year is not the pattern of a normal fundraise. It is the pattern of a company that is issuing shares as acquisition consideration alongside cash, closing many transactions in parallel.

FY23: the subsidiary count settles

The annual return filed for the year ending 31 March 2023 records seven subsidiaries, one fewer than at FY22 close. The composition shifted slightly:

  • INFOMOKO TECHNOLOGY (previously 100%) is no longer on the subsidiary list. The entity's own master data records its status as "Amalgamated", it was merged into the parent.
  • DRAKK CONSUMER PRODUCTS PVT LTD (100%) has been added, a new 100% subsidiary incorporated within the group.
  • The other six subsidiaries from FY22 remain on the schedule.

FY23 was not an acquisition year. It was the first full operating year in which the consolidated entity was running the acquired portfolio. No fresh acquisitions of external brands appear in the annual return. The consolidated financial statements for FY23 show the operating consequences: revenue ₹603 Cr, loss ₹917 Cr.

FY24 onwards: the archive stops

The annual return for the year ending 31 March 2024 is not present on the public records. The audited standalone accounts for FY24 are not present. No subsidiary schedule is disclosed for FY24. No AGM was held.

The parent entity's master data currently records its status as "Under CIRP." The Corporate Insolvency Resolution Process, once initiated, imposes a moratorium that suspends the board and hands operations to a Resolution Professional. The obligation to file annual accounts is affected, and in practice such filings do not occur until the resolution plan is approved or liquidation begins.

The annual return subsidiary schedule at 31 March 2023 is therefore the last snapshot of the group structure available before the archive stops.

Where the numbers land

The Good Glamm Group aggregator programme, seen through the lens of the filings, is a single-financial-year event.

Twelve months turned a ₹45 Cr single-brand D2C business into a seven-subsidiary group with over ₹1,800 Cr on the balance sheet. The financing that made it possible came in one raise of ₹1,730 Cr. The deployment came out in one wave of ₹1,230 Cr in investing outflow.

Two years after the last acquisition was booked, the parent was in insolvency.

The audit records the shape of the programme. What the audit does not record is what any of the eight subsidiaries individually cost. Aggregate values for the acquisitions are visible; deal-by-deal price allocation would sit in the notes to the FY22 consolidated accounts, which the annual return schedules does not reproduce. That level of detail would require access to the FY22 consolidated financial statements' notes (Sanghvi Beauty & Technologies' own filing in public records carries these; extraction to per-deal granularity is not automated in the current pipeline).

For anyone tracing the acquisitive programme of an Indian brand aggregator, the timeline this article walks through is the boundary of what filings alone can support. The story of what each acquired brand was worth on the day it was bought, and what each turned out to be worth two years later, sits in the resolution plan that will eventually be approved by the National Company Law Tribunal (NCLT).

About the author

ParthSarthy P

Founder & Editor, UnpopularVoice

ParthSarthy P reads what the audit says, not what the press release claims. He writes forensic teardowns of Indian startups on UnpopularVoice, starting with the balance sheet and ending where the numbers stop.