Consumer Electronics
2 audited teardowns. Data first, narratives last.
Noise
Noise Made ₹2 Cr Profit. Generated ₹176 Cr Cash. Revenue Fell 24%.
Noise (Nexxbase Marketing Private Limited) reported ₹2.17 Cr profit in FY2025 on ₹1,048 Cr revenue, down 24% from FY2024. The profit came from cutting advertising by ₹107 Cr and unwinding ₹159 Cr in inventory. Operating cash flow was +₹176 Cr, compared to –₹76 Cr the year before. The PAT is thin. The cash story is not.
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boAt Cut Its Way to Profit. Revenue Still Hasn't Recovered.
boAt posted ₹64 Cr profit in FY2025, its first profitable year since FY2022. But revenue at ₹3,063 Cr is below the FY2023 peak of ₹3,258 Cr. The profit did not come from growth. It came from finance costs cut 67%, gross margins up from 26% to 29%, and operating expenses reduced ₹28 Cr. All long-term debt is cleared. IPO preparations were confirmed in the secretarial audit.
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