Roll-Up

1 audited teardown. Data first, narratives last.

BRND.ME

Mensa Is Unwinding Its Roll-Up.

Mensa Brand Technologies, the parent of BRND.ME and one of India's largest D2C roll-ups, reported FY2025 consolidated revenue of ₹374 Cr (down 25%) and a net loss of ₹256 Cr. ₹175 Cr came from discontinued operations. Goodwill and intangible assets dropped ₹252 Cr in twelve months. The roll-up is unwinding itself.

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